Cartier watch high achievement in miniaturization
 ranging from very inexpensive but accurate watches (intended for no other purpose than telling the correct time) to extremely expensive watches that serve mainly as personal adornment or as examples of high achievement in miniaturization and precision mechanical engineering.

Traditionally, men's dress watches appropriate for informal, Cartier watch semi-formal, and formal attire are gold, thin, simple, and plain, but recent conflation of dressiness and high price has led to a belief among some that expensive rugged, complicated, or sports watches are also dressy because of their high cost. Some dress watches have a cabochon on the crown and many women's dress watches have faceted gemstones on the face, bezel, or bracelet. Some are totally made out of facetted sapphire (corundum).

Many fashion and department stores offer a variety of less-expensive, Cartier watch trendy, "costume" watches (usually for women), many of which are similar in quality to basic quartz timepieces but which feature bolder designs. In the 1980s, the Swiss Swatch company hired graphic designers to redesign a new annual collection of non-repairable watches.

Still another market is that of "geek" watches—watches that not only Cartier watch tell the time, but incorporate computers, satellite navigation, complications of various orders, and many other features that may be quite removed from the basic concept of timekeeping. A dual-time watch is designed for travelers, aCartier watch llowing them to see what time it is at home when they are elsewhere.

In a variation of the "geek" watches the time is displayed in a non-standard way: with 24-hour mechanism, the hands turn anticlockwise, the numbers are displayed with LEDs in a binary numbers, etc.

Most companies that produce watches specialize in one or some of these markets. Companies such as Patek Philippe, Blancpain and Jaeger-LeCoultre specialize in simple and complicated mechanical dress watches; companies such as TAG Heuer, Breitling, Panerai and Rolex specialize in rugged, reliable mechanical watches for sport and aviation use. Companies such as Casio, Timex, and Seiko specialize in watches as affordable timepieces or multifunctional computers.

[edit] Computerized multi-function watches
Many computerized wristwatches have been developed, but none have had long-term sales success, because they have awkward user interfaces due to the tiny screens and buttons, and a short battery life. As miniaturized electronics became cheaper, watches have been developed containing calculators, tonometers, barometers, altimeters, video games, digital cameras, keydrives, GPS receivers and cellular phones. In the early 1980s Seiko marketed a watch with a television in it. Such watches have also had the reputation as unsightly and thus mainly geek toys. Several companies have however attempted to develop a computer contained in a wristwatch (see also wearable computer).

[edit] For space travel
 
The Omega Speedmaster, selected by U.S. space agencies.Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches. On April 12, 1961, Yuri Gagarin wore a Shturmanskie (a transliteration of Штурманские which actually means "navigator's") wristwatch during his historic first flight into space. The Shturmanskie was manufactured at the First Moscow Factory.

Since 1964, the watches of the First Moscow Factory have been marked by the trademark "ПОЛЕТ", transliterated as "POLJOT", which means "flight" in Russian and is a tribute to the many space trips its watches have accomplished. In the late 1970s, Poljot launched a new chrono movement, the 3133. With a 23 jewel movement and manual winding (43 hours), it was a modified Russian version of the Swiss Valjoux 7734 of the early 1970s. Poljot 3133 were taken into space by astronauts from Russia, France, Germany and Ukraine. On the arm of Valeriy Polyakov, a Poljot 3133 chronograph movement-based watch set a space record for the longest space flight in history.[13]

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Cartier watch high achievement in miniaturization